Top content in your Hub shows posts from creators across Autoposter that performed far beyond their own normal. It is an Enterprise feature.
The four signals
Every post carries one. The number is how many times the post beat the middle of that account’s own last 90 days.
| Signal | Means |
|---|---|
| Warm | 2× that account’s typical post |
| Outlier | 4× |
| Breakout | 6× |
| Viral | 10× or more |
Tap any signal to see only posts at that level. Posts that beat nothing never appear.
Why it compares a creator with themselves
A creator with 3,000 followers and one with 300,000 have nothing useful to say to each other on raw numbers. Judging every post against its own account means Viral means viral for them, and a smaller creator’s genuine hit is not buried under a larger creator’s ordinary Tuesday.
We use the middle of their last 90 days, not the average. One big post drags an average up so far that nothing can clear it afterwards — which would mean the account that just had its best month showed the fewest signals.
Reels are compared with reels and photos with photos. An account needs at least eight posts of that kind before we will say what normal looks like for it.
Why 10,000 views
A post also has to reach 10,000 views to appear. Without that floor the feed fills with technically-true oddities: an account whose posts usually get 100 views hitting 3,000 is a 30× result, but it is not something another agency can learn from.
This floor applies only to Top content. The flame on your own calendar and the signals in Scout keep their own much lower floors, so your smaller creators still get credit for their good days in their own workspace.
Views here, likes and comments in Scout
Top content is judged on views, because these are accounts connected to Autoposter and we can see their insights.
Scout judges competitors on likes and comments instead. That is not a choice — Instagram does not release view or reach figures for an account you do not own, to us or to any other tool. The signal names and the multiples are the same on both screens so the scale reads the same way.
What you can and cannot see
You see the post, the creator’s social handle, and how far above their own normal it landed. You do not see their view counts, and you do not see which agency manages them. Other Enterprise customers see your creators on exactly the same terms.
How often it updates
Once a day. It covers posts published in the last 30 days.
YouTube is not included. Google’s API terms do not permit us to rank or score YouTube data with our own measures.